Beginning in 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on the evidence that hair is composed of primarily proteins and can absorb topically applied protein, Redken developed new protein-based products. Redken has an extensive line of products to meet every hair type.
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Founded in 2001, Pureology began with a simple idea: To create the very best care for colour-treated hair. Since then, the brand has become #1 in colour care in the U.S. It has inspired a devoted following with its promise of longer lasting hair colour. Guaranteed.
Olaplex was developed by two of the world's leading chemists. Olaplex is free of silicones and oils that links broken bonds in the hair before, during, and after chemical services - making them stronger than they were before. Olaplex dramatically reduces breakage and makes hair color last longer.
Welcome to the world of Bio Ionic®, the #1 natural ionic styling tool in America! Bio Ionic’s salon-exclusive, professional-only tools, hair care and straightening treatments contain a patented mineral blend called NanoIonic Complex that emits Natural Negative Ions and Far Infrared energy, which break-down water molecules for smooth, shiny and conditioned hair.
Created for stylists by a stylist, Bio Ionic® founder, Fernando Romero designs innovative products that deliver superior performance and quality for hair professionals worldwide.
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Keratin is a smoothing treatment that seals the hair cuticle with a coating of protein that eliminates frizz, and adds softness and shine. The process can take anywhere from 1 to 3 hours depending on the hair type, length, and fullness.
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